Our Jam

We believe a simple peanut butter and jelly sandwich can change the world. Project PB&J® was started to bring comfort and comfort food to those in the world who need it; to let them know someone out there cares. From those affected by natural disasters to local organizations, Project PB&J is trying to bring a smile to the face of those in need and a meal to their belly.

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When you buy a Project PB&J sandwich, you're helping in three ways.

You get a sandwich, which you can give away or gift if you're not in the mood for PB&J.

Which Wich® gives a PB&J sandwich to a local organization that could use a little love.

And Which Wich banks a sandwich to help the world during times of greater need.

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Buy a wich from the Project PB&J display at any participating Which Wich. We'll give one within the local community.

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Buy a Project PB&J product or gift a selected number of peanut butter and jelly sandwiches. Your purchase supports Project PB&J.

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Which Wich will also keep a reserve to help the global community and supply peanut butter and jelly sandwiches during times of greater need, like a natural disaster.

The Power of PB&J

Peanut butter, jelly and bread come together to mean so much more. For the organizations we give to, and the people they help, peanut butter and jelly sandwiches can be a reminder of home during a hard time and a meal for an empty belly.

For the organizations we give to, and the people they help, peanut butter and jelly sandwiches can be a reminder of home during a hard time and a meal for an empty belly.

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Coming Together to Make a Difference

Which Wich founders, Jeff and Courtney Sinelli, share a love for peanut butter and jelly sandwiches. As kids, they both requested PB&Js for lunch and it was the very first sandwich ever made at a Which Wich. It's their comfort food, their home. They want to share that with everyone they can.

Which Wich founders, Jeff and Courtney Sinelli, share a love for peanut butter and jelly sandwiches. It’s their comfort food, their home. They want to share that with everyone they can.